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Nathan Remmes, VP Marketing with NanoLumens

Posted on February 8, 2015February 23, 2015
http://stats.businessradiox.com/18913.mp3

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Nate

Nate Remmes Twitter LinkedIn

With a background in inside sales, Nate Remmes joined the NanoLumens team with a goal of revamping our sales operations. Now, Nate manages our inside sales team as well as marketing, creating an integral bridge between the two operations.

Excerpt from this NanoCast…

Lee: When you’re going to the marketplace with something that’s so revolutionary, is it something that you have to lead the customer? Or is it something where you just show them that this is possible and then what do you want to do? Who is leading who?

Nathan: I think it depends on who you’re talking to. If you’re talking, which we do, to the architects or the design community, you show them what’ possible, and then let them go with it. With other people, you may want to lead and try to give examples, but we’ve shipped products to five continents, dozens of countries. It’s out there, now. People know it. We’ve established that, but at first, it was like Field of Dreams, “If you build it, they will come.” That’s how we started. We showed it to people. They wanted to do unique stuff, and from there, it’s been a lot of fun.

Lee: The industries that embrace this, I would imagine off the top of my head, would be casinos or convention centers or some place that has big spaces, maybe sporting events.

Nathan: That’s a pretty good assessment. Retail is real big, too, because retail, right now, is all about creating the immersive environment, trying to engage the customers at the point of sale. So you see us a lot in retail locations, but besides that, there are convention centers. But I’ll tell you…sports is big… But I’ll tell you, one that you’re seeing more and more is higher education. These large universities are looking to engage their students, whether in the student center or some other public forum, and they’ve gone to Nanolumens over and over. Everybody from LSU to Elon, University of North Carolina, you see it all over the place.

 

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